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    You Found the One. Here’s How to Win It.

    Thinking about selling your home? Get in touch. We'll guide you through every step of the process to ensure a smooth transaction...

    • Cherrie Brown & Zach McReynolds
    • August 12th, 2025
    • 1 min read
    Featured Image

    You Found the One. Here’s How to Win It.

    So you’ve toured a dozen homes, scrolled through hundreds more, and finally… you found it.

    The one.

    Now comes the real challenge: getting your offer accepted.

    In Santa Clarita’s current market, finding the right home is only half the battle. Winning it—especially when you’re up against multiple offers—takes strategy, speed, and clarity. This guide breaks down the most important factors to consider once you’re ready to make a move, so you can feel confident submitting an offer that has a real shot at success.

    Step 1: Know the Playing Field

    Every offer you write should be based on the dynamics of that particular listing. How long has the home been on the market? Are there other offers expected—or already submitted? Is the seller looking for a quick close, or do they need extra time to move?

    Your agent should be in close communication with the listing agent to gather as much context as possible. These details can influence everything from your offer price to your timeline.

    Step 2: Strengthen More Than the Price

    Most buyers focus on one thing: the number. And while price matters, it’s far from the only factor that wins deals.

    Sellers look for clean, low-risk offers. That means:

    • Contingencies: Consider how you structure them. Can you shorten your inspection period or offer a pre-inspection? Are you comfortable adjusting the appraisal or financing timeline?
    • Financing: A fully underwritten pre-approval can carry more weight than a standard one. It gives the seller added confidence that your loan will close without delays.
    • Earnest money: A larger deposit signals seriousness and commitment.
    • Closing date: If you can be flexible to match the seller’s ideal move-out timeline—whether they need to close fast or want extra time to stay—it could set you apart.

    None of these require taking on unnecessary risk. They just require knowing where you can confidently offer flexibility.

    Step 3: Communicate Like It Matters (Because It Does)

    Sometimes, the strongest offers come down to relationships. Not favoritism—but clarity.

    Your agent’s ability to communicate with the listing agent—to ask smart questions, listen for seller priorities, and submit a clean, complete offer—can make all the difference.

    A quick phone call can uncover details that never show up in the MLS. A well-prepared package with a clear summary of terms helps your offer feel buttoned-up and professional.

    And in a tight decision, that clarity may be what tips the scale in your favor.

    Step 4: Be Smart About Going Over Asking

    There’s a difference between being competitive and being reactive.

    Your agent should walk you through recent comparable sales in Santa Clarita and help you assess the home’s fair market value. From there, you can determine what you’re willing to offer—and how high you’re willing to go if needed.

    This is also where appraisal strategy comes into play. If you're offering over the list price, it's worth discussing what happens if the home doesn't appraise for the full amount. Will you make up the difference? Cap your coverage? Include an appraisal gap clause?

    These are the kinds of details that protect you while keeping your offer strong.

    Step 5: Add a Human Touch—Thoughtfully

    Buyer letters can still have an impact in some scenarios. If allowed and done with care, they can help a seller feel more connected to the person buying their home.

    If you write one, keep it brief and sincere. Focus on what you love about the home—not on personal characteristics or circumstances. Some sellers find emotional connection meaningful. Others don’t care at all. Your agent can advise you on whether it's appropriate.

    Step 6: Stay Grounded in Your Own Limits

    Before you write the offer, know what you’re willing to compromise on—and what you’re not.

    If you lose out, it shouldn’t be because you offered more than you were comfortable with or waived a contingency you truly needed. Winning is great. Regret is not.

    Having this internal clarity keeps you grounded, even in high-pressure situations.

    Step 7: Reflect and Refine After Every Offer

    Many buyers don’t win on their first try. That’s not a failure. It’s practice.

    After each offer, take time to reflect. What went well? What would you adjust next time? Did you feel rushed or unprepared? What feedback, if any, came from the listing side?

    Each experience makes you a more confident and informed buyer.

    Final Thought

    Writing a winning offer isn’t about chasing every house with the highest bid. It’s about being prepared, informed, and strategic when it matters most. It’s also about working with someone who knows how to handle the nuances of timing, negotiation, and presentation.

    Need help putting together a strong offer? We’re happy to walk you through what works, what’s changing, and what you can do to stand out when the time comes.

    Thinking about selling your home?

    Get in touch. We'll guide you through every step of the process to ensure a smooth transaction that meets your goals.

    Let's Talk

    Author Photo
    About the author

    Cherrie Brown & Zach McReynolds

    Their first year in business together, they sold 12 houses. The next year, they sold 24, then 40, 80, 120, and so on, putting them on the map as a duo known for doubling their business every year. Very few teams in Santa Clarita ever sell 100 homes in one year, and Cherrie & Zach have now managed to do this for 7 straight years, which is an impressive feat. This success translates to experience that directly benefits their buyers & sellers. Now they’ve built a real estate company, because they wanted to share their business plan with other hungry realtors. Since its inception, Cherrie and Zach’s team has completed thousands of transactions, solidifying their title as Real Estate Rockstars.

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    Cherrie & Zach

    Cherrie Brown & Zach McReynolds | NextHome Real Estate Rockstars

    Cherrie & Zach

    28009 Smyth Dr., Valencia, CA 91355

    Cherrie & Zach

    28009 Smyth Dr., Valencia, CA 91355

    661.312.2536
    [email protected]

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